Meihao Farm of Wanke – Abstract

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Meihao Farm of Wanke is a one-meter-farm project in the commercial district of Vanke Square. It provides a high-quality experience for planting and education towards sustainability for the participants. What’s more, it promotes a healthy , natural and sustainable life style to new generations and adults in the city and provides both online and offline platforms for improving the communication between people in their daily life. Additionally, through the organic food market, collaborative service participants can share and exchange organic foods with each other. It has strong independent operability with inborn elements from business. Despite the disadvantages caused by the limited free land in communities in China and nonexistent financial support from government, creative urban agriculture really can form a new kind of community based food network with high quality experiences via O2O collaboration. (JU DESIS Lab)

Meihao Farm of Wanke – Promoters

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Jiangnan University JU DESIS Lab China Miaosen Gong,Junxiang Wang,Chenhan Jiang,Jingwen zhang,Dan Gao Promoters: School of Design, Jiangnan University JU DESIS Lab GIDE. Wanke Mei Hao Square of Suzhou Shared Harvest CSA Funder: Wanke Meihao Square of Suzhou Aknowledgements: Supervised by Miaosen Gong. With thanks all the participants of the project.

Meihao Farm of Wanke – Governance and policymaking

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Given the limited top-down resources, the solution could not depend on the government budget, but instead the design team had to rediscover bottom up resources and opportunities to develop innovative solutions with cooperation with a commercial partner, Wanke a large real-estate company. (JU DESIS Lab)

Meihao Farm of Wanke – Activism and civic participation

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The real design challenge and strategy is to regard consumers and their social network as resources for co- creation. This empowers them to become involved in the solution as co-producers through an enabling platform and the solution resources from commercial partners; it also encourages a high degree of participation of everyone involved. (JU DESIS Lab)

Meihao Farm of Wanke – Social interactions and relations

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There are three proposals to form new social networks for people who have the common interest in urban agriculture. They help citizens to make new friends and expand interpersonal relationships. (JU DESIS Lab)

Meihao Farm of Wanke – City and environmental planning

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The major component of this project is to conceive a suitable way for citizens to experience and understand sustainable lifestyles. (JU DESIS Lab)

Meihao Farm of Wanke – Production, distribution and consumption

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The project creates a new food network where people can share their food from the one meter garden with new friends and their family. (JU DESIS Lab)

Meihao Farm of Wanke – Skill training and design education

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It is good for citizens to release themselves in green idyllic beauty and embrace the feeling of nature. Furthermore it provides an opportunity to practice and learn knowledge and skills about agriculture and organic food. (JU DESIS Lab)

Meihao Farm of Wanke – Job creation

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By involving relevant business resources from the commercial district of Wanke Meihao Square in Suzhou we were able to form a new business model where people claim a one meter farm and collaborate with an employed gardener. This has created new job opportunities. (JU DESIS Lab)

Meihao Farm of Wanke – Storytelling and visualisation

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Innovative methods and visualisation tools were used to transmit the complex service experience to different stakeholders (such as a mood boards, storyboards, system maps, customer journeys, motivation matrices and prototypes). (JU DESIS Lab)