Shepaarton Food Hub – Abstract


Shepparton in Regional Victoria is a city facing serious economic issues due to local orchards losing supply chain arrangements with supermarkets and transnational fruit processing companies which are importing cheaper produce (Dixon and Isaacs 2013). The City of Greater Sheppartion instigated a community garden project tender and designers from Sustainable Everyday and Pollen Studio Landscape Architects responded with a brief to establish a Food Hub. (Table 4). A diverse group of people were engaged in the project including farmers, councillors, council workers, health bodies, state government and food experts. The main objective was to co-design a regional food hub with Shepparton residents, council and community. (Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Promoters

Sustainable Everyday & Pollen Studio Australia Emily Ballantyne-Brodie, Flynn Hart, Dan Nunan Promoter(s). Sustainable Everyday Funder City of Greater Shepparton Aknowledgements. Ewan McEwan, Paula Brennan, Sam Qualtrough, Hugo Lamb, Phillipa Abbott, Bec McHenry & Emily Ballantyne-Brodie

Shepaarton Food Hub – Governance and policymaking


The Shepaarton food hub enables local government to innovate and co-design with their community. The food hub addresses diverse issues in the town related to localising the economy, supporting local food and addressing food security. Local Government co-designed with the community and asked them for their feedback.(Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Activism and civic participation


The Convivial lunch for the Shepparton Food Hub project was a very important event to bring leaders and diverse stakeholders together for a conversation. The council wanted to challenge the norm and bring diverse people together to make changes towards food sustainability in the city. (Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Social Interactions and relations


The project brought together people in business, farming, community health and government to co-design this solution. The design interventions such as the convivial breakfast and co-design workshop brought about collaborative discussion and problem solving. This co-design process led to potential collaborative projects and outcomes because the users were engaged in the creation of the strategy.(Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – City and environmental planning


The Food Hub project has challenged the way the City looks at their local food distribution system. The city and the way its transport keeps it connected needs to be revised and considered in order to become a successful local food hub. Food Sensitive Urban Design concept was introduced to planners to open their eyes to a new way of planning the city.(Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Production, distribution and consumption


Shepparton Food Hub influenced the production, distribution, consumption and representation of food in the city. The whole food system is challenged to break the current industrial model which rules the way it operates. There is still a long way to go to see real changes happening on the ground and in the local economy. (Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Skill training and Design education


Stakeholders in the project saw the importance of design-led approach which encouraged collaboration and co-design to inform a multifaceted and effective local food hub concept. (Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Job Creation


The food hub embraced local food production, distribution and consumption to develop more jobs and training opportunities for unskilled workers. There are also opportunities for Shepparton to become known as a ‘food city’ which would attract tourists and educational training visits. (Sustainable Everyday & Pollen Studio)

Shepaarton Food Hub – Storytelling and visualisation


Visualising the design process through an accessible marketing document made it simpler for the diverse stakeholders to see what they had collectively produced. The co-design session enabled people to visualise and envision new food futures for Dandenong. (Sustainable Everyday & Pollen Studio)