Wangjing Endorsement – Abstract


The project is based on a local farm in Wuxi China, Wangjing endorsement. They grow organic vegetables and fruits using sustainable farming. The farm has the excellent product quality, mature technology and the ability to copy at large scale. The farm aims to spread its thinking about sustainable and organic farming. The farm would like to use the method of design to build trust amongst users. The project attempts to reconnect people to food, and communities to agriculture. Based on the different characteristics of family members, the system offers different ways for them to do so. The members of a family can not only get safe and organic food from the farm, but also they can enjoy a healthy lifestyle. The project established a bridge between the family and the farm, both online and offline, which could provide a convenient service for the family to enjoy high quality organic food. The designers of the project conceptualised a vegetable service station and app platform, as well as a WeChat platform. Using these platforms enabled users to buy online and get vegetables or fruits offline. Additionally the users can go to the farm for a real farm experience. The users can get relevant information from the app platform or the vegetable service station. What is more, this service system can help people eat healthily and safely, enabling the users to enjoy their lifestyle better. (JU DESIS Lab)

Wangjing Endorsement – Promoters


Jiangnan University JU DESIS Lab China Miaosen Gong, Jingwen Zhang, Chenhan Jiang, Junxiang Wang, Dan Gao Promoters: School of Design, Jiangnan University JU DESIS Lab GIDE. Shared Harvest CSA Funder: Wangjing Endorsement organic farm Aknowledgements: Supervised by Miaosen Gong. With thanks all the participants of the project.

Wangjing Endorsement – Governance and policymaking


The superiority of the Wangjing Endorsement Farm is that it offers small-scale production while maintaining high quality, it is local, flexible and focused on its users. (JU DESIS Lab)

Wangjing Endorsement – Activism and civic participation


After analysing the present situation on the farm: the features of different groups of participants and the degree of consistency, we chose three groups of people who are most likely to be the target users: the aged; the white collar worker; and the pregnant women. (JU DESIS Lab)

Wangjing Endorsement – Social interactions and relations


The project aims to establish a bridge between the target users and the farm, both online and offline. This could provide a convenient service for the target users to enjoy the high quality organic food. (JU DESIS Lab)

Wangjing Endorsement – City and environmental planning


On one hand, the farm provides organic food for users. On the other hand, the service system of the farm can spread the concept of sustainability. (JU DESIS Lab)

Wangjing Endorsement – Production, distribution and consumption


The project designed a new food chain: the farm is local, people consume local vegetables easily and conveniently with a delivery service; the users can also go to the farm to pick up vegetables themselves. (JU DESIS Lab)

Wangjing Endorsement – Skill Training and Design Education


The service system of the farm offers nutritional knowledge to the users. If the users go to farm to do some farm work, the farm will give the users some planting education and provide them with  agricultural knowledge.

Wangjing Endorsement – Job Creation


The farm can hire the aged to work on it, the aged have time and they are happy to have something to do. The vegetable service station also offers the chance of employment. (JU DESIS Lab)

Wangjing Endorsement – Storytelling and Visualisation


Storytelling and visualisation were used to describe the project so that people can understand how the system is improved. (JU DESIS Lab)