Nutrire Milano – Job creation

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Feeding Milano project can be seen as an attempt to develop a form of territorial ecology by creating a sustainable foodshed. In this sense it is an experimental platform for a variety of activity models and modus operandi. As a whole, the project assumes and potentially exemplifies the possibilities of local distributed systems, which must find efficiency and effectiveness in collaborative strategies. In doing so, it proposes an unprecedented mix of organizational and economic models – public and private, profit and non-profit, professional and amateur – and which requires a profound rethinking of the organization and structuring of services. More specifically, it intended to lead producers towards more sustainable production systems, offering a greater guarantee of profitability due to a wider, more solid and more organized demand via direct sales to a diversified consumer based. The project also aims to encourage new purchasing habits that are more advantageous from a quality/price point of view, more attentive towards health and the environment, richer on a relational level, but undoubtedly different from the usual trip to the supermarket. As a result, the project has created diverse new market opportunities (the farmers markets, the local food corners, the agri-tourism services…) and significantly contributed to the increase of different percentages of the income of existing farmers/producers and encouraged the birth of new ones. On top of this, it has challenged the Slow Food model, determining the more recent creation of a new venture which is now in charge of running the market and other services. Finally, the project has added value and prestige to job of farmer, defining an aspirational career for the youths. (Polimi Desis Lab)

Coltivando – Job creation

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To build Coltivando infrastructures and equipments, local craftmen have been involved. The spatial concept of the Garden is based on a DYO, modular building box. That means that in every part of the world, it is possible to replicate the space. For designers, Coltivando is a showcase of new design community centred competences to put in the marketplace. (Polimi Desis Lab)

Izindaba Zokudla – Job creation

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The participatory design methods, used to develop appropriate technology with farmers, provides the opportunity for sustainable intensification and potential increased profit for farmers. This in turn provides visible evidence of urban agriculture’s feasibility for employment in the broader community and this can provide entrepreneurial opportunities for both farming and the manufacture of equipment. (Design Society Development DESIS Lab)