Nutrire Milano – Production, distribution and consumption

nutrire milano 8

The very core of the project is a radical rethink of the production, distribution and consumption chain, with the aim of creating a local (‘0-miles’), transparent, environmentally-aware, fair and sustainable food system. To reach this goal, the project has set in place or prototyped an ecosystem of services, such as:  Il Mercato della Terra di Milano (The Milano Earth Market): a twice-a-month farmers’ market, the first to operate in Milan public space, established in December 2009. It is a rich, complex social environment besides being a point of sale.  La Cassetta del Contadino (The Farmer’s Foodbox): a weekly delivery of fresh local food with a logistic system based on pick-up points in various neighborhoods. The foodbox was stopped after the second prototype, in order to better fix the general business model of the service for a reorganization of the logistics and the suppliers.  The Super-Co-op: a concept of a collaborative supermarket totally managed by customers. It is a contemporary model of the consumers’ cooperative, where the members collaborate to run the service so to keep prices as low as possible.  Yes Weekend: the park’s tourist agency has created the first in a planned series of do-it-yourself services for local tourism in Agricultural Park South.  Bike Pass—Bike Sharing in the Agricultural Park: a system of routes and bike-sharing stations in the farmhouses of the park, connected to the Milan public transport network. Partially tested, preliminary routes are up and running.  The Pick Your Own: a network of farms where you can pick and buy fruit. The service is now at the conception stage and will be possibly organized as a community-supported system.  The Local Bread Chain: bread entirely produced in the region, from the wheat to the loaf. The first crop was harvested with pilot farmers in summer 2011 and the first bread was sold in the Earth Market in September 2011.  Coltivando, the first idea for a vegetable market in the Politecnico Bovisa Campus. (Polimi Desis Lab)

Coltivando – Production, distribution and consumption

Coltivando 6

Coltivando is a service for urban agriculture. It an instance of 0 miles food production. People working at Coltivando, bring home their own food as much as they need. Also, they support the sharing of food by eating together every Saturday, with coursed made of the vegetables of the garden. The environmental impact of Coltivando is measurable in terms of introduced biodiversity, environmental sustainability of the hardware component of the project, the adoption of best practices in the use of natural resources, food self-sufficiency and activated social sustainability The cultivation of more than fifty different types of vegetables and fruits in the first season (Spring-Summer 2013) generated a biodiversity in the existing ecosystem that is visible through the activity of several species of insects, the arrival of bees and earthworms in the soil. The system of garden beds (made from only one material i.e. galvanized sheet metal) as well as the compost area and the irrigation system were co- designed following the principle of total disassembly and subsequent recycling or storage of the components. Since the municipality has not yet activated the collection of organic waste in the district, we set up a compost bin through a co-design activity that in the first ten months of the project produced compost to be used in fertilizing the garden. The production of food has ensured self-sufficiency in vegetables for a group of twenty people and has spawned a generational mix of participants as an outcome of the social cohesion produced. (Polimi Desis Lab)

Izindaba Zokudla – Production, distribution and consumption

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Izinadaba Zokudla co-designs technology with farmers to sustainably increase productivity. Fresh produce is then sold through the Soweto Imvelo Market, another co-designed intervention with the farmers. This ultimately leads to increased consumption of locally produced food and provides opportunities for local entrepreneurs to enter either the urban farming or farm equipment market. (Design Society Development DESIS Lab)